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Fundraising Research: Strategic Marketing Plan for Hope Partnership for Education

The Hope Partnership for Education (HPE) is a Philadelphia-based "independent organization designed to offer an alternative model of middle school education, an after school program, and adult education to parents and neighborhood residents" ("Strategic Business Plan," 2004, p. 3). Located in an area of town where median family incomes are below the poverty level and crime is rampant, HPE serves a student population of which 80% scores below standardized testing's basic level ("Strategic Business Plan," 2004, p. 3). The middle school's charter states that it will "serve students of low-income urban families, who would not otherwise have access to such an education," highlighting the fact that HPE-as its name suggests-provides hope where hope may already have been lost ("Strategic Business Plan," 2004, p. 3). The school will be faith-based, will have classes limited to 15 students, and will feature a longer school day lasting from 7:30 a.m. to 6:00 p.m. ("Strategic Business Plan," 2004, p. 3). Rather than being funded through tuition, the school will require parents to submit a 1040 form and will then negotiate each case individually to determine what the family can afford to pay ("Strategic Business Plan," 2004, p. 3).

HPE is building a new school facility in North Philadelphia and needs to raise $4,000,000 for it, not including the land, which has been donated by the city of Philadelphia. This marketing plan will provide a situation analysis, marketing strategy, marketing tactics, marketing budget and timeline, and a financial page depicting how HPE will market the project to raise the needed funds for it.

The potential customers for HPE live in the Eastern North Philadelphia area bounded by Montgomery and Huntingdon St. and 5th to 10th St. ("Strategic Business Plan," 2004, p. 40). The area contains approximately 4,500 inhabitants, roughly half African American and half Latino of Puerto Rican descent ...

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Fundraising Research: Strategic Marketing Plan for Hope Partnership for Education. (1969, December 31). In LotsofEssays.com. Retrieved 19:19, March 28, 2024, from https://www.lotsofessays.com/viewpaper/2000908.html