The Numerati: Technology and Strategic Management

Stephen Baker (2008), in a book titled The Numerati, makes the case that workers have become little more than a commodity that functions to generate data, manipulate and store data, transmit data, and use data in a manner that drives business models forward. Indeed, it is Baker's (2008) contention that companies like IBM are building mathematical models of their own employees with the goal of increasing productivity, automating management, and allowing technology to drive managerial decisionmaking. This particular approach to business strategy is being used in places other than IBM although as Baker (2008) is quick to note, IBM may be at the epicenter of this transformation because it has long been a leader

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