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Saudi Arabia Drugstore: Sara Corporation |
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Sara Corporation is a pharmacy and drugstore chain in Saudi Arabia that is known for its entrepreneurial culture and employees. The firm has recently transformed its cosmetic counters in current stores into full-scale, luxury market cosmetics boutiques, after one of its entrepreneurial employees reported that with $1.3 billion in revenues annually, Saudi Arabia is one of the world's largest markets for cosmetics and toiletries (Sara 2009). This analysis will discuss how Sara Corporation rewards and motivates its entrepreneurial employees, critiquing its methods based on current research related to the topic. Sara Corporation understands the importance of entrepreneurial spirit and entrepreneurial employees for competitive advantage and ongoing, sustainable success. Having self-motivated, high performing, innovative employees led to the opening of luxury apparel stores (Sara 2009). One of the ways Sara Corporation motivates entrepreneurs is by permitting them to design their workspaces in whatever way that fuel
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Category: Business - S
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