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Technology and Business Ethics

Technology makes business ethics more difficult to sort out in some cases. Security and privacy are two issues that technology complicates with respect to business ethics. For example, no one would endorse stealing a customer's wallet to gain information to be used for marketing, or maybe even just "stealing" a look at it, but when it comes to using technologies such as data mining on a web site, the line is more gray than black and white. Many commercial web sites ask customers to provide their e-mail address and name in exchange for the right to download free material, and although ostensibly customers are aware that their personal information is being used for marketing purposes, they may not be aware that their movements online can be tracked, recorded, and electronically saved to develop a profile of their buying habits. Likewise, grocery store customers obtain the store's loyalty card to get special pricing on items, but they may not be aware that the store knows every item they buy and when they buy it.

Security of customer data is also a problem with technology. While hard copy customer invoices containing name, address, and credit card number can be secured under lock and key, the same is not true for online customer data, which can be stolen by hackers and used to perpetrate identity theft crimes. Digital media and the ability of people to access them via the Internet make ethical access to and use of data problematic.

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Technology and Business Ethics. (1969, December 31). In LotsofEssays.com. Retrieved 10:00, March 28, 2024, from https://www.lotsofessays.com/viewpaper/2001078.html