Case Study - International Strategic Alliances

The difficulties that have evolved in the relationship between SDC Corporation and Hangsu Manufacturing in Japan derive in large measure from the fact that SDC chose to use MTC, a Japanese trading company to negotiate the initial agreement with Hangsu. What needs to occur immediately is a meeting between SDC and Hangsu to address the technical and production problems related to Hangsu's components and to consider how to avoid communication problems and technical problems in the future. As noted by Stahl (2000), dealing with overseas suppliers can be extremely difficult due to communication issues and while it can be useful to involve a third party intermediary or negotiator, this extra layer between the two

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Category: Business - C

Case Study - International Strategic Alliances - SDC/Hangsu Case Analysis