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"Introduction to Mass Media Communication"

"Introduction to Mass Media Communication"

Based on "Mass Media Communication in the World". Written by Marc O'Sullivann, Ph.D. for the United Nations, Geneva, 1980.

GOALSa. To inform students regarding the variety and use of the mass media in communication.

b. To develop an awareness of the power of mass media in altering personal and social behavior.

1. To identify mass media and explain communicative mechanisms.

2. To identify and critique mass media ownership and their political, social, and cultural influences.

3. To attempt forecasting media innovations.

1. To discuss meaningfully stereotyping and discrimination in mass media.

2. To discuss meaningfully censorship and political, economic, and social implications.

1. To operate common producing and receiving media equipment (hardware).

TARGET POPULATIONTenth graders in public schools.

ENTRY LEVELNinth graders or equivalent.

PREREQUISITESGraduation from ninth grade or equivalent.

PRE-TESTSame as post-test, viz. tenth grade final examination.

2. The socio-political role of mass media.

3. The world of mass media production.

1. The behavior manipulation potential of the mass media.

2. The discipline, the ethics, and the personal rewards of the mass media.

SCHEDULING1. Four weeks @ 20 hours/week.

b. Preparing the environment, materials, time utilization, and instructional strategies.

a. Introduction to mass media communication.

b. Identifying the media and communication mechanisms.

a. Advertising: print and non-print.

b. Film as information, entertainment, art, education, and propaganda.

c. The comics in print and non-print.

d. News gathering and distribution.

d. Development and evaluation of students' syntheses of mass media.

a. Identifying and critiquing media ownership and censorship.

b. Forecas...

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"Introduction to Mass Media Communication". (1969, December 31). In LotsofEssays.com. Retrieved 12:32, March 28, 2024, from https://www.lotsofessays.com/viewpaper/3112.html