realizing that an afternoon of pleasure has been supported by a needed product. In return, this listener is expected to buy gasoline or oil products from Texaco as a way of supporting a business that supports a favorite art form. Secondly, the listener will hear Texaco's slogan repeated several times and thus hopefully push out the slogans of other competing oil companies from the consumer's mind. This insures future purchases of Texaco's products, and it suggests that the consumer will recommend the product to family and friends.
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