STRATEGIC THINKING: AN ARTICLE REVIEW
In their article, "Making Strategy Work", Ron Wolf and David Gering (11-14) focus on the important role of strategic thinking. Strategic thinking by organizational management produces a vision of what the organization wants to become and facilitates the managerial decisions that will lead the organization to attain the goals that will fulfill the vision. Strategic thinking, therefore, creates a framework within which the strategic management process within an organization occurs.
Strategic thinking is a forward-looking process. Thus, the focus in strategic thinking is on the organization's future, as opposed to its present or the organization's past. The process of strategic thinking, however, relies on a sure knowledge of what is occurring in the organization of the present, as well as what the organization has done in the past. Current conditions provide strategic thinkers with a basis for the determination of how the organization must change to meet future challenges. The past history of the organization provides strategic thinkers with clues as to how to guide the organization through the necessary changes to allow it to effectively transform itself to meet the future.
Wolf and Gering (11-12) offer a set of reasons why may organizations fail to engage in effective strategic thinking, together with a set of simplistic remedies to the reasons for organizational inertia. The reasons are valid. The remedies, however, are the intellectual equivalent of the adage of how to succeed in the stock market ù buy low and sell high. The solution is obviously correct without providing an understanding of how to develop and implements a strategy to effectively attain the goal. The reasons and the offered solutions are as follows:
Reason: Lack of Vision ù Solution: Clarify a Vision
Reason: Fear of Change ù Solution: Deal with Fear
Reason: Lack of Leadership ù Solution: Learn Lead...