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Television and Politics

n interests. In recent decades, there have been many reform movements directed at the parties and many movements to change party rules to alter the balance of power within a party, to determine how issue-oriented the party should be, and to decide the make-up of the leadership.

Political parties at both the state and national levels have come to depend heavily on the mass media as a way of reaching the public, and in so doing politics has become more subject to the methods and messages of television advertising. Television has been blamed for a multitude of social ills, including the trivialization of the American political scene. The contests involved in political campaigns and elections are nothing new, as has been pointed out in the debate over the increasing use of negative campaigning and campaign advertising. Many feel that television has contributed to the negativity of campaigns today, while others point out that campaigns have always been negative in some degree. What is different is the medium through which this negativity is projected. The world of a century ago and the world of today are very different places because of the intervening growth in mass media, including that giant of them all, television. Political campaigns use advertising in ways they never did in the past, and the advertising of forty, thirty, twenty, or even ten years ago for political campaigns is very different in tone, content, and degree of manipulation from what is being attempted and even accomplished today.

The shift to an appeal through the mass media and specifically by means of television started wi

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Television and Politics. (1969, December 31). In LotsofEssays.com. Retrieved 08:35, March 28, 2024, from https://www.lotsofessays.com/viewpaper/1692736.html