International Advertising Strategy of Levi Strauss
age with the result that the company should be able to control the way its message is conveyed even though it has local appeal.
The disadvantage to this approach is that the company may end up with vastly different advertising campaigns in different countries. While this is not a problem in large countries such as the United States or Canada, it can cause some problems in smaller nations wh
International Advertising Strategy of Levi Strauss. (1969, December 31). In LotsofEssays.com. Retrieved 15:09, April 18, 2024, from https://www.lotsofessays.com/viewpaper/1698890.html
Lots of Essays. "International Advertising Strategy of Levi Strauss." LotsofEssays.com. LotsofEssays.com, (December 31, 1969). Web. 18 Apr. 2024.
Lots of Essays, "International Advertising Strategy of Levi Strauss.," LotsofEssays.com, https://www.lotsofessays.com/viewpaper/1698890.html (accessed April 18, 2024)