to-US$30,000, and (c) earning below the equivalent of US$3,000. With respect to job position, GM segments the consumer market for passenger automobiles in China (a) entrepreneurs (business owners), (b) corporate and government professionals, and (c) all others.
At the present time, GM has defined the primary target market for the company's passenger automobiles as entrepreneurial persons earning more than the equivalent of US$30,000 per year. There are two primary justifications for targeting this specific segment of the China market. The first reason is that credit-purchase of private automobiles has not been introduced or legalized in China. There are legal, structural, political, and social issues that
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