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Consumer Advertising and Transactional Analysis

sor "develops to solve the problems of getting its [the Child's] needs met" (Novey, 1976, p. 11). The Little Professor differs from the Adult ego state in that it relies on fantasy, intuition, or magical thinking to solve problems.

An appeal to the adapted child ego state is exhibited in an advertisement by Chrysler Corporation. A sleek, black Jeep Cherokee Sport stands in the middle of the wilderness against a backdrop of the soft colors of the setting sun. The freedom offered up by the ability to venture forth in the wilds, or anywhere we want, is an attractive proposition to the child in each of us. However, this fantasy is clouded by parental admonitions that we be practical in our choices and not indulge ourselves in overspending. Chrysler offers the Little Professor in us a compromise by trying to convince us that all of our dreams are possible for the inexpensive price of $15,946.

The Adult ego state was originally labeled by Berne as the neopsyche, a

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Consumer Advertising and Transactional Analysis. (1969, December 31). In LotsofEssays.com. Retrieved 20:38, April 19, 2024, from https://www.lotsofessays.com/viewpaper/1704666.html