Create a new account

It's simple, and free.

Summary and Review: Bad Boy Ballmer

r describes Ballmer's life at Harvard University, his meeting and friendship with Gates, and his decision to focus on marketing.

Part 2: Chapter 4: This chapter describes Ballmer's experiences as a new employee in marketing at Procter & Gamble and his first year at Stanford, along with his new venture with Gates.

Chapter 5: This chapter describes the early days of what would become Microsoft, the first contracts of the firm, and the growing relationship of Ballmer and Gates.

Chapter 6: This chapter describes Ballmer's growing importance in the firm, his advice that Gates hire a president with experience, and the firm's ownership of MS-DOS.

Part 3: Chapter 7: This chapter describes the ways in which Microsoft, Gates, Ballmer and others crated the marketing machine that helped drive the firm's success. It details Ballmer's growing reputation as ruthless.

Chapter 8: The major portions of the chapter deal with lawsuits won and lost by Microsoft and Ballmer's role in assisting the firm in overcoming opposition.

Chapter 9: Discussing Windows 95, this chapter also provides some personal data on Gates, his marriage, and the impact of Windows 95 on Microsoft.

Chapter 10: This chapter focuses on Ballmer's care for his ailing parents, his grief over their illnesses and deaths, and challenges from Sun Microsystems and Ballmer's former friend, Scott McNealy.

Chapter 11: This chapter addresses the trial at which Sun and Microsoft ôsquared offö and which saw Microsoft under fire for its monopoly powers. Ballmer's role is explained in detail.

Chapter 12: Events of 1999, including Ballmer's firing of many Microsoft employees and other actions designed to protect and improve the firm are discussed.

Chapter 13: Y2K events, the end of the 20th century, and factors impacting upon Ballmer and the firm. The author demonstrates that Ballmer was instrumental in ôdamage controlö as revelations about Microsoft's actio...

< Prev Page 2 of 8 Next >

More on Summary and Review: Bad Boy Ballmer...

Loading...
APA     MLA     Chicago
Summary and Review: Bad Boy Ballmer. (1969, December 31). In LotsofEssays.com. Retrieved 09:34, April 20, 2024, from https://www.lotsofessays.com/viewpaper/1709503.html