nsumerÆs willingness to buy. When the consumer is aware he is being marketed to, cognition comes into play as he analyzes the product and his need for it, assesses its price and features, and determines whether it is prudent to buy it or not. However, when he is unaware that he is being marketed to, his defenses come down, and there is a ôgreatly reduced role of cognitionö for the consumer; ôemotions, feelings, affect, and experience dominate cognition at eve
Relation of Advertising to Marketing. (1969, December 31). In LotsofEssays.com. Retrieved 15:27, April 19, 2024, from https://www.lotsofessays.com/viewpaper/1712324.html
Lots of Essays. "Relation of Advertising to Marketing." LotsofEssays.com. LotsofEssays.com, (December 31, 1969). Web. 19 Apr. 2024.
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