n new product development. Nearly half of them viewed slotting fees, regulation, and the disruption caused by mergers and acquisitions as significant negative factors in new product development. An equal number of marketers viewed environmental concerns as making a positive contribution to new product development. In 1991, Procter & Gamble, Con-Agra, McDonald's, Philip Morris, and Coca-Cola were rated the top five firms in terms of earning returns on new p
New Product Development. (1969, December 31). In LotsofEssays.com. Retrieved 19:22, May 15, 2024, from https://www.lotsofessays.com/viewpaper/1680551.html
Lots of Essays. "New Product Development." LotsofEssays.com. LotsofEssays.com, (December 31, 1969). Web. 15 May. 2024.
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