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ffending smoker to stop, however. Fifty-two percent simply move away, and 40 percent do nothing (Waldrop, 1992, p. 4).

Wrigley's has positioned itself to be a winner in the smoking wars. Today, many nonsmokers keep candy dishes of spearmint gum for their smoking guests. Other products, from room fresheners to toothpaste, are creating similar niches. Hotels and motels have joined the ranks of businesses offering nonsmoking options.

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