Communication in Organizations

The ability of people to relate ideas to each other through the written or spoken word, and through gestures and sounds provides the measure of success of any communication. An effective communication must be sent within a context both the sender and receiver understand. In organizations, communication is the technique of expressing ideas within that specialized "world," requiring it to be accurate, clear, precise and purposeful. Seigle goes on to say that it should also be dynamic, meaning powerful, active and energetic, and strive to communicate information in the least possible time. Further, the goals of the organization should be clearly stated:

1) to accomplish whatever tasks confront it (the task g

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porations, have changed the corporate role of communications" (Cottier, 1987, p. 557). Communications has become a "line management" function in the business world today and in social/civic organizations. But, according to Cottier, few perceive it as such and even fewer want to accept it. In efficient, effective and successful organizations, communications is way out in front. It is laying down the base for the needs of the organization three to five years down the road to help it maintain and expand its successful progress. To do this, the communications staff must be involved in thinking, planning and acting for the future. For many organizations, only when a crisis hits, attracting external interest, does the true value of a prepared, highly trained communications team become apparent. Organizational crisis communications is an issue that is receiving increasing attention among United States corporations but which is still in its infancy with respect to a set of principals, proven strategies and levels of priority, according to James Lukaszewski, a partner in the communications firm of Chester, Burger & Company , Inc. (1987, p. 305). Managing crises is a real process. During crises, organizational behavior shifts in
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Approximate Word count = 2183
Approximate Pages = 9 (250 words per page)

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