ustomers away from both of these competitors by offering more favorable pricing. ITP anticipates that pricing pressure will be brought to bear by both T2 and CFB in the near future, and expects that additional marketing efforts will be undertaken by both companies in order to maintain their market share.
One of the primary strengths of ITP is that it does not perform its own manufacturing. Because it serves as a "middleman" between the end customer and the companies which actually do the various types of printing, ITP does not have much overhead, and very little capital equipment. ITP has offices of 1000 square feet, and only 8 employees; most of these employees are directly engaged in selling activities. Since employees are paid a commission on top of a small guaranteed salary, the costs associated with the employees varies directly with the amount of sales. This cost structure gives ITP a strong financial position since it has no outstanding debt.
Another strength is the background
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