Paradigm Shifts

 
 
 
 
Title: New paradigm organizations: from total quality to learning

Authors: Hodgetts, Richard M.; Luthans, Fred; Lee, Sang M.

Citation: Organizational Dynamics, Wntr 1994 v22 n3 p4(16)

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Subjects: Organizational behavior_Research

Organizational change_Research

Organizational effectiveness_Technique

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Abstract: A paradigm shift is occurring in the way organizations are

being designed. This new framework incorporates elements of

such ideals as total quality management (TQM), the learning

organization and world-class status. TQM refers to a

continuous strategy for the maintenance of quality within an

organization. It involves core values such as customer

orientation, leadership, error prevention, management by fact

and public responsibility. The learning organization, on the

other hand, anticipates change by making a strong commitment

to learning and shared values and knowledge through dialogue,

process reengineering and scenario analysis. However, becoming

a world-class organization requires the combination of

elements from the former paradigms into a new framework, which

encompasses a customer-based fo


     
 
 
 
    

 

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t customer satisfaction is being achieved, (4) provide a consolidated view of customer concerns and complaints so that there is a unified approach to dealing with these issues, and (5) fix all causes of dissatisfaction and verify that these solutions do indeed meet customer needs and wants. The result of this five-phase process is a feedback control system for achieving increased quality. Zytec offers another example of how implementation and control is achieved through what it calls management by planning (MBP), a process in which company-wide involvement is used to formulate a strategic plan and to focus on local improvements. Using MBP, the company develops annual objectives and each department establishes its own actions and goals to support those objectives. These departmental action plans define the activities in which the department will be engaged, the people who will be carrying out each activity, how their performance will be measured, and when this measurement will take place. The most successful total quality organizations build in a learning cycle that allows them to monitor performance and make the necessary changes. These organizations are beginning to cross the fine line between total quality or

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