Private School Marketing Plan

So that the examined literature may be maximally relevant to the development and implementation of the Marketing Plan, the bulk of the examined research is restricted to schools with similar sociodemographics and school characteristics. The review ends with the formulation of several recommendations for a Marketing Plan strategy.

Marketing Private Elementary Schools: The Relevant Literature

The research on Marketing Education as it relates to private elementary schools in similar communities provides several steps that can be taken in the development and implementation of a Marketing Plan. According to James and Phillips (1995), one of the first steps that must be taken is to assess administrators' degree of management training in educational marketing. In this regard, James and Phillips report that most studies show that because school administrators have so little training in educational marketing they tend to be resistant to most customer-driven approaches and these often are the optimal models to use for private school systems, be these systems at the elementary or seconda

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just reviewed articles emphasized communication to the community as an integral part of the marketing of a school. According to Goldman (1992), this communication should make sure to address two specific areas. First, it should clearly communicate to possible customers the educational philosophy of the school. In this regard, the point is made by Goldman that the communication of educational philosophy can be a selling point not only to parents but also to students and that the opinions of potential students regarding possible attendance at the school should not be left out of marketing concerns. The second area of communication that Goldman (1992) states is important to a marketing plan is that of addressing parental concerns. For example, parents may be frustrated with problematic aspects of their public schools and/or other local private schools. Promotional advertisements should stress how the services provided by the promoted school will address these frustrations. Perhaps parents are frustrated because the local public schools have older technology; if so, one advertisement element which the school should stress is its state-of-the-art technology. Thus, parents can see that if they choose to send their child to t
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Some common words found in the essay are:
Marketing Plan, According Goldman, James Phillips, Moreover McNutt, Hanson Henry, Lapp Ruben, marketing plan, School Administrator, Environmental Action, Marketing Education, Goldman JP, private elementary, public schools, private school, elementary schools, development implementation marketing, hanson henry, communication community, marketing strategies, henry 1993, elementary school, private elementary schools, private elementary school, implementation marketing plan, training educational marketing,
Approximate Word count = 2583
Approximate Pages = 10 (250 words per page)

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