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ell, it was reasonable to assume that more could be done with it.

Chili's had three main alternatives from which it could choose: national expansion, further penetration of existing markets, and new product introductions. The firm was poised for national expansion. Its success in opening joint-venture restaurants in Florida had shown that this could be done on a large scale. In terms of further penetration of the present markets, the company had done well in 1986 with its new marketing campaign and had held on to its sales levels in economically depressed areas. The company's new menu items had also been a great success

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