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re Latin America and Europe.

The failure to create consistency in Levi's Latin American division has occurred because the company has four different agencies handling the advertising campaign. The number of agencies in Latin America is surprising considering that Levi only uses seven different agencies for its entire advertising efforts outside the United States. One agency handles 80 percent of Levi's business worldwide, and a different agency handles Hong Kong. Clearly, the inconsistency in the Latin American campaign stems from t

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