Latin America and Foreign Investors

In Multinationals in Latin America Robert Grosse establishes for himself the task of indicating why business operations in Latin America must not be approached from either an Americanized or Europeanized base of assumptions. He vehemently argues against the sloppy use of theoretical models which have not been customized to the specific problems and challenges of Latin America's business practices. Gross indicates that his book is meant as a survey of the activities of multinational enterprises (MNEs). However, he stipulates that in his research he is laboring to present a more comprehensive analysis of the various types of MNEs, whether industrially based in the United States or United Kingdom, locally based and privately held by Latin American firms or state-owned and operated. His method of analysis will be microeconomic identified as focusing on the "decision-making" process operative within these firms (1). Grosse will evaluate the public policy which is employed to direct the activities of these firms and to regulate competition among them. In his Introduction, Grosse asserts that his task will be directed by descriptive needs rather than a more forcibly evaluative tone. He suggests that his goal is neither to condemn MNEs for their failure to solve Latin America's economic crisis nor to celebrate "the virtues of such firms" (1).

Grosse indicates that his observations will fall within the conceptual fram

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preclude the operation of MNEs, Grosse sketches how public policy influences Latin America's potential international business growth. Grosse surveys foreign manufacturing MNEs in Venezuela and the restrictive regulatory practices enforced by the Andean Pact countries from 1971 to 1987. In discussing managerial issues, a study of Fortune 500 companies is offered as a means of investigating inter-company rivalry as opposed to company-government relations. Grosse includes a compelling study of foreign MNEs strategies in Peru which reflect inter-industry difference in strategy in structure. In his fourth and final section, Grosse offers a comprehensive view of MNE activity in Latin America. Specifically, two specific types of MNEs, chemical companies and government-owned MNEs are scrutinized in an attempt to glimpse the future. What is most appealing about Grosse's well-balanced and exhaustively detailed research is his concern that foreign investors must more clearly recognize that the rules of doing business operate differently in Latin America. Grosse attempts to prepare potential foreign investors to deal with a varied assortment of different types of crises which could pop up when doing business in Argentina, Chil
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Approximate Word count = 1775
Approximate Pages = 7 (250 words per page)

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