American Automobile Frangrance Marketing

This research presents an overview of the marketing of Americanmade automobile fragrances in Germany. For purposes of this research, automobile fragrances are defined as air freshener and deodorization products designed for consumer use in automobiles to eliminate food and smoke smells and other unwanted odors.

The use of fragranceemitting products for the purposes of air freshening and deodorizing has expanded rapidly in the past decade.1 Growth in the use of air freshening and deodorizing products has expanded most rapidly in the home market.2 Growth has also occurred in the commercial applications of air freshening and deodorization products, particularly in the lodging and hospitality industry.3 Informal observation confirms a contention that the use of air freshening and deodorization products in automobiles by both consumers and commercial organizations has increased in recent years.4

Most air freshening and deodorization products are produced in either spray versions or in the form of decomposing solids.

1Roger McMath, "Potpurri's Sweet Scent of Success," AdWeek's Marketing Week, 11 March 1991, 48.

2Charles E. Hunter, "Patti Upton: Scents for the Home," Drug and Cosmetics Industry, November 1990, 14, 1617.

3"Rainbow Helps Clean Up Marriott," Lodging and Hospitality, January 1992, 72.

4This contention is not confirmed in the literature, where no reference to the use of fragrances in auto

. . .
Some common words found in the essay are:
European Community, Hospitality January, FRAGRANCESIN GERMANY, Industry June, Community8 Industrial, Department Commerce, EEC American, Office March, Marketing Week, european community, Act Luxembourg, air freshening, freshening deodorization, air freshening deodorization, deodorization products, community directives, european community directives, department commerce, commerce department analysis, freshener deodorization products, department analysis, 1992 commerce, analysis european, commerce ec, drug cosmetics industry,
Approximate Word count = 1010
Approximate Pages = 4 (250 words per page)