e for years, and, in 1990, does not play a major role in the development of product strategy.
A last factor of significance in the development of pro duct strategy is product positioning what place will be sought for the product within the market. Differentiation is one of the principal techniques by which product positioning is accom plished. In the consumer gasoline market, AMOCO markets pro ducts in both premium, and regular grades, a practice which mirrors every other competitor in the industry.
Pricing strategy is the overall task of defining the price range and price movement through the time period required to support
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