n. In his adventures he uses every imaginable form of telecommunications service, including long distance phone service, facsimile machines, computers, and international data-transferring capabilities. The longest version is a full three minutes, but their are more standard 60 and 90-second versions as well, depicting "fireworks, French culture, and family drama." (Garfield, 1989. p.72). In spite of the enormous production costs and the high quality production values, many experts feel that this particular series was a flop because it was so hard to follow that the message became obscured (Garfield, 1989).
A somewhat more coherent campaign followed the French Bicentennial spots. This series included storylines involving a Soviet leader visiting Smalltown, U.S.A.; a New Age bicycle company trying to go public; and a construction crew discovering an 18th-century Dutch ship buried in lower Manhattan, all to the theme song, "How To Get It Done." The fast-paced editi
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