The age range of the group, their educational and cultural prejudices, their knowledge of and attitude toward the subject, and other relevant factors are important in designing the message to be delivered.
Speakers must take care to address issues that are genuinely important to the audience, not merely to themselves. Steven Doloff (1997, January-February) notes the danger of "attributing to the public a preoccupation with something that the [speakers] themselves are keen on because they hope it will generate a marketable amount of public interest" (p. 5). Speech preparation should include study of
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