wn to two, which, on the basis ofpreliminary analysis, appear to provide the best combinationsto permit Big Sky to both fulfill its mission, and improve its profitability. These two alternative strategies are as follows:
a. Skiing: Prices will be established at a level 4competitive with Bridger Bowl, which means that price levels at Big Sky will be significantly lower than those of other major resorts.
b. Lodging prices will be established at a level competitive with other major ski resorts.
c. Food/beverage prices will be established at a level competitive with other major ski resorts.
d. Skiing/lodging packages will be offered to both individual and group destination skiers wherein neither skiing nor lodging prices are discounted.
e. Skiing/lodging/food packages will be offered to group destination skiers wherein lodging and food prices are discounted 5.0 percent, but wherein skiing prices are not dis
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