Business Plan for Sporting Goods Store

This research presents a small business plan for starting a sporting goods retail store. The elements of this plan are (1) the business description, which includes all of the material found in a traditional business feasibility study other than proforma financial projections, and (2) the proforma financial projections for the proposed small business operation.

The description of the proposed small business operation is presented in this section. The elements of this description are (1) product description, (2) target market description, (3) existing competition, (4) marketing strategy, (5) business location, (6) management, and (7) staffing.

The product that will be offered by the proposed business is the retail sale of sporting goods. Sporting goods stores, as described by Standard Industrial Classification number 5941, are "establishments primarily engaged in the retail sale of sporting goods, sporting equipment, and . . . accessories." Retail establishments engaged in the sale of athletic footwear are described under Standard Industrial Classification number 5661 (shoe stores); however, the proposed business described in this plan will also sell athletic footwear. The specific product groups that will be represented in the goods offered for sale in the proposed business are as follows:

1. Ammunition for hunting weapons and handguns.

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ess that support amateur and youth athletic teams, and households with annual incomes of $35,000 and higher. One marketing advantage of the proposed retail sporting goods business is the absence in Mingo County of any giant discount retailers. Such retailers represent significant threats to small retail businesses. Retail sales generally, however, are recovering in 1994, and this trend bodes well for the proposed business. Athletic footwear continues to gain in consumer popularity, and the stocking of this product group also will constitute a strategic plus for the proposed business. Trends in athletic clothing are more toward utility than style, and these trends will be reflected in the stocking strategies of the proposed business. Archery is increasing in popularity; therefore, supplies and equipment for this activity will be featured in the marketing strategy for the proposed retail sporting goods business. Business Location The proposed retail sporting goods business will be located in Williamson, West Virginia. Williamson is the county seat of Mingo County. The facility will be designed to provide quick service and comfort for shoppers, which are contemporary consumer demands. Special lighting and the use of video
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Some common words found in the essay are:
Cash Balance, Mingo County, West Virginia, Third Year, Industrial Classification, Huntington Charleston, expenses $, sales $, month sales $, month sales, retail sporting, STORE Introduction, Business Description, Financial Projections, Investment Survey, mingo county, proposed retail, proposed retail sporting, sporting business, retail sporting business, proposed business, expenses $ 11030, $ 11030 $, $ 7160, 7160 $,
Approximate Word count = 2739
Approximate Pages = 11 (250 words per page)

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