nsion will not results in a deterioration of the com pany's commitment to high product quality.
For the 1980s, also, the company adopted a grand stra tegy for franchising which was a departure from its earlier franchising strategies. The company's earlier franchising strategy granted regional development rights to franchise holders in their own market areas. For the 1980s, the com pany established stringent criteria which franchise holders must meet, in order to retain development rights in their market areas.
In its developmental years, Wendy's adopted a strategy wherein it would not attempt ala General Motors to compete in every segment and at each product line level in a mar ket. In Wendy's case in the hamburger segment of the fast food industry, this strategy meant that Wendy's would not attempt to compete with the industry leader, McDonald's, 3and the industry number two, Burger King, on a product for product basis. For Wendy's, also, this strategy meant that the company wou
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