perated two chains in this sub segment T. J. Maxx and Hit or Miss. TJ Maxx targeted the middle income consumer, and was generally successful. Hit or Miss carried teenage fad clothing and low end girls' clothing, and by the mid 1970s was a liability for the corporation.
In the company's Zayres store chain, profitability had deteriorated, employee morale was low, the physical plant was disintegrating, and the chain was steadily falling behind the sub segment market leader, K mart. In the company's off price chains, TJ Maxx was on track, although the division had yet to record its first annual profit (not unusual in the first years of a start up operations), while Hit or Miss appeared to b
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