Cost Effective Competition

Given the voluminous amount of materials, one might ask how it will remain possible for business to keep up, and still be able to make informed decisions that are relevant to market trends? One answer to this situation involves the use of computers, both micro and mainframe, to manage, organize, and present the types of information needed for each corporation (Merrills, 1989). However, computer technology in itself does not solve the problem of information, it merely allows retrieval, storage, and manipulation of data. What is needed is a way to instantly access the most current information from almost any location within the company. One way to do this is to hook up the computer system to online information systems (Rowley and Butcher, 1989). These systems, varying in degree of complexity and cost, provide the most current information available tod

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ousands of pages. Using computerized textual searching, however, key words or phrases could be highlighted and only the information which conforms to the standard accessed (Audino and Borbely). Tangibly, this would reduce the amount of text by 50 to 70 percent, since it would retrieve only the needed sections of articles, rather than the entire text. Clearly, the successful management of information, both in the decision making process and the desire to remain current and competitive on the market, demands the use of modern technology to organize the plethora of information. Using computer technology, workstations, and access to online information systems allows the corporation to maintain the edge by keeping up to date on the newest trends, demographic information, financial news, and current research available. This may be further complimented by the use of textual retrieval and manipulation, and other aspects of computerized technology for the preparation of needed business documents. REFERENCES Audino, Nancy and Jack Borbely. (August 1989). A Corporate Online Database: Perspectives on an InHouse Text Retrieval System. Database, 12, 3441. Boon, J.A. and H. Pienaar. (June 1989). Some Ideas on the Microcomputer an
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Some common words found in the essay are:
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Approximate Word count = 2592
Approximate Pages = 10 (250 words per page)

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