es obso lete. With this step, IBM leap frogged ahead of its
4 competitors. The product strategy was accompanied by a new price strategy, in which IBM PC products, while remaining higher priced than their competitors, are much more competi tively priced than has been true in the past.
In marketing its PC 2 series IBM emphasizes quality level, features, and brand name in both the individual and organiza tional markets. With respect to features, however, the com pany makes a special emphasis in marketing to organizational consumers.
A significant problem involving emerging computer tech nology and sequential processing is that concerning the grow ing demands for local area networks (LAN). These networks tie together large numbers of electronic data processing devices for the purposes of sharing data and peripherals (Schindier, 1984, p. 97). If the LANs are restricted to sequential pro cessing, massiv
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