r accented with subtle plaid. The fixtures are polished off-white with silver accents, and the store has pale tile and wood flooring. The design is minimalist and modern, and this is a complete departure from the earlier Express stores, known for their ornate neo-Baroque decor with crystal chandeliers and wood flooring. The company name used to be Compagnie Internationale Express and is now known simply as Express (Edelson, 1996, 13).
The Express stores started on the fast track in the late 1980s. Limited Express was started in 1980 as a woman's store offering more fashion-forward merchandise than The Limited, the existing company. A men's line was added to the mix in 1987, and at that time the company experimented with
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