FAST FOOD INDUSTRY
The fast-food
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The fast-food market in the United States was a growth industry beginning in the 1970s. However, by the 1990s both growth and overall sales in the hamburger segment were declining, while there was some growth in other segments. The top three hamburger chains continued to struggle against the tide, facing declining customer base, sales, and profits. The chains were faced with the need to expand their menus in response to the public's demand for lighter, healthier foods and greater variety. The rapidly expanding double drive thru sector seems to be taking over the function that the major hamburger chains used to perform but have largely grown beyond: serving a strictly limited menu of simple food, fast and cheap. McDonald's and Burger King have been exploring new menu items to attract customers. Carl's Jr. is the sixth-place company among the fast-food segment but operates in only four states--California, Arizona, Nevada, and Oregon--though the company plans significant expansion in the Northwest over the next five years. At the present time, 80% of its units are in California. Eat in business plays a bigger part for Carl's Jr. than for most other hamburger chains, contributing 60% of sales. The chain's average annual unit volume of $1.1 million is also on the segment's high side (Casper, 1992, 117).THE TOP 10 1990 U.S. HAMBURGER CHAINS
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company stores in Northern California and announced that 57 of those units would be converted into franchises. The company then focused its corporate expansion in the southern portion of the state. Though Carl's has grown in total units over recent years, its company stores have declined from 454 in 1990 to 389 in 1993 (Martin, 1993, 1).
The Whataburger chain is based in Corpus Christi, Texas and has a strong hold on sales as number two in the market. Another successful regional chain is owned by the Sonic Corporation, operating 1,250 restaurants in 25 states, with more than 600 stores in the five-state Southwestern region. The hamburger market remains the number one segment in Texas, but the share has slipped slightly since the late 1980s. Sales, however, rose from $1.7 billion in 1985 to $2.5 billion in 1993. Another competitor is Red Line, with 55 restaurants in Texas (Ruggless, 1994, 55-56).
The management of Carl's Jr. has also tried to enter this same market, and this was part of a failed attempt to expand nationally in the 1980s. What is seen as necessary for such a move is a store with good food, a solid regional base, and a clear public identity. Karcher opened three dozen outlets in Texas, many of them fran
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Some common words found in the essay are:
Carl's Jr, CURRENT SITUATION, PROSPECTS Supermarkets, White Castle, Burger King, FOOD INDUSTRY, Southern California, Northern California, Sonic Corporation, Wendy's Speed, fast food, carl's jr, burger king, fast food industry, food industry, hamburger chains, food service, total sales, gibson 1997, gibson 1997 1, late 1980s, burger king sales, pizza restaurants, mexican pizza restaurants, mcdonald's burger king,
Approximate Word count = 1862
Approximate Pages = 7 (250 words per page)
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