trategic planning in a firm include (a) the ability of suppliers to dictate prices, (b) availability of raw materials, (c) cost of raw materials, (d) availability of labor, (e) cost of labor, (f) availability of capital, (g) cost of capital, and (h) technological change.
5. Geographic factors. Geographic factors affecting a firm's strategic planning are (a) associated with legal barriers to entry of international markets, (b) growth and decline in both existing and new markets, and (c) changing supply and cost conditions in different regional and international markets.
6. Social and other factors. The relevant social and other factors affecting a firm's strategic planning are dynamic. What is a highly significant factor today may be of little
consequence (in the context of strategic planning) tomorrow, and vice versa. Changes in societal attitudes toward gambling, as an example, opened new strategic opportunities in New Jersey in the 1980s. The development of societal preferences for smaller families both created and
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