lexibility at the same time" (Bartlett and Ghoshal, 1992, p. 14).
Within the framework of the transnational perspective of management, Gary Hamel and C. K. Prahalad (1989, p. 64) contend that strategy must be based on strategic intent, a term they define as an obsession with winning at all levels of the organization. According to Hamel and Prahalad (1989, p. 66), the goal of strategic intent is "to fold the future back on the present," in order to determine what actions must be taken "next year to get closer to our strategic intent." Prahalad and Hamel (1990, pp. 81 83) that the best way to attain a corporation's strategic intent is through the development of core competencies that will form the basis of the organization's competitive advantages. Core competence, according to Prahalad and Hamel(1990, p. 82) is "about harmonizing streams of technology," and "It is also about the organization of work and the delivery of value." Analysis
The Gillette Company's operation as a global corporation is analyzed within the
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