Hotel Industry in Barcelona
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Barcelona, the capital of the autonomous region of Catalonia, is the leading commercial and industrial center in Spain. The city hosted the 1992 Summer Olympic Games, and as a part of the process of preparing to host the games entered into a major rehabilitation and redevelopment of the physical infrastructure. For the host city, a major focus of any event such as an Olympic Games is directed toward the development of tourism. A critical component of any tourism effort is the hotel industry. This study examined the hotel industry in Barcelona with a view toward the identification of problems and the development of strategies to permit the hotel firms in the city to maintain high occupancy rates in the post Olympics period.Some new hotels were built in Barcelona in anticipation of the Olympic Games in 1992, and many more such establishments were renovated and expanded for the event. During the relatively brief period while the games were being conducted, Barcelona's hotels were filled to capacity. While no expected the occupancy rates in Barcelona's hotels to remain at near capacity following the end of the games, neither was a drop back to the depressed occupancy levels of 1991 expected. Yet, it is that scenario that occurred. Barcelona and the city's tourism sector must effectively address this problem if the hotels in the city are to survive, much less thrive. The purpose of this study was to develop a body of
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or the hotel industry over the past decade. The aging of the baby boom generation is the most relevant of the demographic factors, because members of this generation are now seeking family accommodations. Customers are clamoring for more affordable accommodations. Unfortunately, few major hotel operators are addressing these needs of potential customers.
4. Supplier and technological factors. The relevant supplier and technological factors affecting strategic planning in a hotel organization include (a) the ability of suppliers to dictate prices, (b) the availability of raw materials, (c) the cost of raw materials, (d) the availability of labor, (e) the cost of labor, (f) the availability of capital, (g) the cost of capital, and (h) technological change. A shortage of labor for low wage jobs has had a detrimental effect on the hotel industry internationally but not in Spain.
5. Geographic factors. Geographic factors affecting a hotel organization's strategic planning are associated with (a) legal barriers to entry of international markets, (b) growth and decline in both existing and new markets, and (c) changing supply and cost conditions in different markets. As a national and international industry, geographic factors
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Some common words found in the essay are:
EEC European, Hotel Industry, Olympic Games, Economic Data, Los Angeles, Ceuta Medilla, Appendix Spain's, EEC Subsequent, EMS Spain's, Catholics Primary, hotel industry, olympic games, occupancy rates, strategic planning, yield management, los angeles, unused capacity, hotel organization's, income distribution, political data, organization's strategic planning, gross national product, hotel industry barcelona, cities los angeles, economic political data,
Approximate Word count = 6504
Approximate Pages = 26 (250 words per page)
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