Additionally, such major players in the hotel and motel industry as Holiday Inn, Hyatt, Intercontinental, and Sheraton are wholly owned subsidiaries of larger conglomerate organizations. Data for these hotel operators are reported in conjunction with data for their parent corporations. As an example, the data for Sheraton Hotels is reported combined with the data of its parent ITT. Thus, the elimination of the data for these subsidiaries, which are major players in the hotel 4industry, further distorts industry data for industry number 7011, hotels and motels.
In accordance with client instructions, this analysis was restricted to a consideration of Standard Industrial Classifi cation industry number 7011, hotels and motels. This restric tion creates a significant methodological limitation with respect to the industry analysis.
As explained in the preceding discussion, the activities of the hotel industry are no longer limited to the provision of lodging, food, and ancillary services. Ent
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