International Management and Thailand

This research examines some aspects of the practice of international management, as such practices apply to doing business in Thailand. The aspects of international management which are addressed in this research are production and logistics, the process of negotiation, and social behaviors and business customs.

The conduct of international business by multinational corporations proceeds according to well accepted concepts which have been developed over the past several decades. The changing environment of international business, however, is causing the conduct of international business to evolve from a multinational to a global perspective (Schary and SkjottLarsen, 1986). The global perspective, however, does not permit an organization the luxury of ignoring the specific characteristics of the several national societies in which it does business. Such is the case with respect to doing business in Thailand. Multinational firms from Europe, Japan, and North America are increasing their participation in the Thai economy, primarily as a means of taking advantage of production economies which are available in Thailand. Successful participation in the Thai economy by foreign firms, however, demands that such firms learn to deal effectively with the Thai ways of doing business (Cao, 1989).

Business logistics is an integral function in the conduct of any international business. Its role becomes even more crucial,

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em beyond the primary level, however, and only three percent attend the country's universities and specialized postsecondary institutions (LaPoer, 1989). Thus, for managerial and technically qualified personnel, industrial production operations must often rely on expatriates. THE PROCESS OF NEGOTIATION Negotiations by business organizations in Thailand must generally be conducted in the Thai language, as more than 85 percent of the population speaks a dialect of Thai (Paxton, 1990). Thai is also the official language used in government, and business negotiations involving foreign entities are required to include government. The traditional Thai relationship between patron and client, which continues to largely define social intercourse in the country, is also important in the counduct of business negotiations (Tuchrello, 1989). In Thailand, with respect to business negotiations, government often serves as the patron requiring the rendering of services by the business client who will receive, in return, protection and assistance. Government officials most likely to be involved in business negoatitions include those in upperlevel positions in both the bureaucracy and the military (Tuchrello, 1989). Often these positions p

Category: Foreign - I