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Marketing Analysis of General Motors

crisis. The share of the American new vehicle market held by foreign manufacturers continues to increase, and it now stands at approximately 30 percent. The Japanese manufacturers in particular are benefitting from state lemon laws, and the national publicity given to such laws enacted in Washington state and Connecticut (Leach, 1990a). While the Japanese manufacturers hold a market share of 21 percent, their products account for only sixpercent of the lemon law claims (Leach, 1990a). In a direct comparison, Chrysler, with a 15 percent market share, accounts for 21 percent of lemon law claims; Ford, with a 21 percent market share, accounts for 28 percent of lemon law claims; General Motors, with a 34 percent market share, accounts for 35 percent of lemon law clai

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Marketing Analysis of General Motors. (1969, December 31). In LotsofEssays.com. Retrieved 20:54, May 08, 2024, from https://www.lotsofessays.com/viewpaper/1684259.html