Marketing Strategy of Fox Broadcasting

The players in the television broadcasting industry create a rather complex and often overlapping mosaic. These players, their roles, and some of their more significant characteristics are as follows:

1. The major commercial television networks create original programming, and provide this programming free of charge to viewers. The commercial networks derive their income through advertising revenues from the sponsors of their programs. Fox Broadcasting is currently considered to be the "fourth network," in addition to the long established big three of ABC, CBS, and NBC (The fall of . . ., 1990).

2. The Public Broadcasting System creates original programming, and acquires original programming from other sources. It provides this programming free of charge to viewers. The organization derives most of its revenues from

1 2corporate donations, its affiliate stations, and from federal government grants.

3. Local commercial television stations affiliated with national networks transmit network programming to local viewers free of charge. Most of these stations also create original local programmi

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heir revenues from cable company company subscriptions. Some pay television companiess accept commercial advertising. These companies derive their revenues from both cable company subscriptions and from national advertising sales. 8. Cable television companies provide programming to individual subscribers. The programming provided, for the most part, involves the retransmission of programming from: (1) local television stationsnetwork affiliates, public television stations, and independent commercial stations (the local stations do not have to be sited in the area served by the cable company; however, the cable company is required to also carry stations in their area over the cable); (2) television superstations; and (3) pay television companies. Original programming creation is a very minor activity at most cable com 4panies. The cable television companies derive their revenues from their individual subscribers. 9. Video cassette recorder programming, provides thousands of motion pictures, film documentaries, old television programs, adult motion pictures, educational programs, and a wide variety of other offerings are available on video cas sette tapes for viewing in the home. The copyright owners of the p
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Approximate Word count = 1433
Approximate Pages = 6 (250 words per page)

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