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Narration of Personal Media Use |
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Mass communications are a unique and predominant feature of modern society. Since the advent of the radio, through the early years of television, and continuing into the era of the video, mass media has become an intractable part of society. The media serves to inform, entertain, and link members of society with each other and the world around them. It has allowed individuals to visit and learn about places and events that they would previously have been able to hear about only sporadically, but most of all media has become the companion and influence of a large part of contemporary society. My own personal media use comprises almost 40 hours per week. The predominant usage is the reading of books, perhaps because I am in school at this time, even though that compromises only 810 hours per week on the average. However, radio, at 13 hours per week, is the major way I am informed and entertained. Following these two forms, I find that I see an average of 2 films per week, watch television about 5 hours, read the newspaper and magazines from 67 hours per week, and play the stereo only about two hours per week. On the particular week charted, I did not use the video recorder at all. This is the only atypical occurrence, since I usually tape interesting programs, etc. for viewing at a more convenient time, or often have friends over to watch a film rather than attending a movie theater. Otherwise, the week was a fairly typical week for the
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ithin the framework of society. For instance, how does mass culture become a dominant effect in society and how does the media contribute to this effect? Does the media do more than inform, does it coerce? Or, in fact, does the media simply respond to trends already present within society, perhaps augmenting them to conform to the desires of the masses? This theory also holds that the patterns and messages promulgated by the media are received, and even demanded, by an ever willing public. As a side note, this theory is somewhat of a natural response and application of Marxist principles, since, in order to apply this theory to the masses, one must acknowledge the workings of classes and material forces.3
In addition to the culturalist approach, it is necessary to add dimensions of the social/economic media theory. This theory holds that the focus of media is on economic structure and consumption especially the role media plays in societal purchasing, distribution, and application of economic theory. Of course, the media system is seen as part of the economic structure of society, however, it may be viewed as more than that. Since media must usually operate at a profit, this theory focuses on the role that media plays i
Category: Personal - N
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Media Theory, Denis McQuail, Narration Media, McNeal/Leher Otherwise, LA Law, Sage Publications, William Brown, Communication Theory, CollierMacMillian Ltd, Media Society, mass communication, mass media, media usage, theory , mass media tells, media theory, popular cultural, denis mcquail, towards sociology, media society, own media, mass communication theory, role media plays, america dubuque william, own media usage,
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= 9 (250 words per page)
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