s Investors Service, 4162; Sanborn, 1541.
11Moody's Investors Service, 4162 4163.
The soft drink beverage industry is dominated by two giants the Coca Cola Company, with an industry market share of 41.1 percent, and Pepsico, Inc., with an industry market share of 30.7 percent.14 All of the other producers of soft drink beverages have a combined market share 28.2 percent which is lower than that of the number two firm in the industry Pepsico.
As is true of many other industries, the soft drink industry has seen literally hundreds of producing companies enter the market, with only a relatively few surviving. In 1991, six soft drink manufacturers account for more than four fifths of the total market. These five manufacturers are Coca Cola, Pepsico, Seven Up and Dr. Pepper, Crush (Proctor & Gamble), and A&W Brands.
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