analysis, (2) strategic planners and top managements must accept the con cept of pluralism, and (3) organizations, through their stra tegic planning process, must be able to adjust to discontinui ties in their external environments. Thus, top managements and strategic planners must be flexible enough to recognize and 4deal with uncertainties. Lastly, organizations must neither develop nor maintain a strategic planning "blind spot" with respect to technology (Blind Spot in Strategic Planning, 1984). In the development of a new strategy for the evolving environment, CTI must develop a new relationship between research and development R&D), and marketing.
Marketing is defined as a human activity directed at satisfying needs and wants through exchange processes (Kotler, 1987). A product is something which is viewed as capable of satisfying a need or want. R&D is the process of conceiving, designing, and perfecting a product to the point where it can be efficiently produced and profitably marketed (Hehman, 1989). Li
...