and radio.
Talk radio is largely credited with saving AM radio (Talk boosted
AM listening in 1993, 1993, p. 36). Leading nationally
syndicated, radio talk show hosts like Larry King and Rush
Limbaugh have become instant multi millionaires and have
diversified into television, books, lecture tours and other
commercial enterprises. (Editorial, 1993, p. 82). A 1993
poll by the Times Mirror Center for the People and the Press
showed that about one in five adult Americans listened to talk
radio regularly and 36 percent said that it was their chief
source of information on politics (Sifry and Cooper, 1995, p.
482). King's radio audience quadrupled after he shifted his
program from night to day time. Before 1988, Limbaugh failed
repeatedly in radio. He started with one talk radio program in
in New York City and is now carried on 636 stations (Arts
and Entertainment Network, 1995). He has an estimated radio
audience of twenty million. Call in shows on television and
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