This research critiques the article identified below this paragraph. The critique considers the relevance of the article to the global and national forces driving the changing roles of legal systems in a global economy, the logic and completeness of the author's argument, strengths and weaknesses of the article, and the reviewer's agreement or disagreement with the key points stated in the article.
Cohen, Dorothy. (1991, July). Trademark strategy revisited. Journal of Marketing, 55, 46 59.
The relevance of this article to the global and national forces driving the changing roles of legal systems in a global economy is illustrated by the author's clear enunciation of the difference in perspectives between trademark protection in the United States and trademark protection in other countries, particularly in emerging economic powers (Cohen, 1991, pp. 46 59). Major losses may be suffered by intellectual property holders through trademark infringement; however, an attempt by the United States to impose an American perspective on global trademark protection law will likely lead to even less protection for American trademark owners. An illustration of the problems involved with emerging economies may be appreciated through a consideration of the situation in the People's Republic of China (PRC).
As the official policy of the government of the PRC from its inception was to trade with all countries, whether or
not diplomatic relations had been established, business entities from most countries, other than the United States, developed trading arrangements with China in the 1950s and 1960s. During the 1950s, Chinese foreign trade was heavily oriented toward the Soviet Union. Political disagreements between the two countries, however, caused Soviet trade to drop to only 7.5 percent of China's total foreign trade by 1966.
With the decline in the significance of the China Soviet trade, there was a dramatic rise...