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Women as Franchise Holders

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This research examines one facet of the franchising phenomenon in the United States (US). Specifically, this research explores the participation of women in this phenomenon as franchise holders.

The demographics of the American workforce changed dramatically between 1960 and 1990, and, early in 1990 shows everysign of continued change. The workforce in the US is becoming older, and includes higher proportions of racial and ethnic minorities, and women.

The feminist movement is credited with getting women out of the home and into the workforce in ever increasing numbers. Since 1960, the female participation rate in the workforce has increased from 38 percent to 49 percent. The current male participation rate is 71 percent. Thus, there has occurred a dramatic change in the composition of the American workforce in the context of gender. By 1995, the participation rates are expected to be 70 percent for men and 55 percent for women. Therefore, the change towards a more female American workforce is expected to continue at a rather significant rate.

The increase in employment participation by women has beenaccompanied by increasing numbers of women entering management. Progress for women in management, however, is often agonizingly slow. Significant inequities also exist for women managers with respect to status and compensation. While the demographics of the A

. . .
es. Only the entrepreneurial desire to jump ship once initial success has been attained is not desirable in the owners of small businesses. In the early history of the United States, almost all economic development was associated with small business activity (U.S. Small Business Administration, 1987). Beginning in the nineteenth century, however, a trend toward concentration 5in the economy began (U.S. Small Business Administration, 1987). Since the early1980s, however, this trend toward concentration appears to have been reversed (U.S. Small Business Administration, 1987). In the United States, concentration ratios vary significantly by industry. So, too, the change in concentration ratios varied by industry. Thus, concentration in highly oligopolistic industries, such as automobile manufacture, changed little, while the trends toward concentration in industries such as construction and computer software tended to either slow down or reverse. The thirtyfive year time period from 1946 through 1980 was one of unprecedented organizational growth in the private sector of the American economy. In the aggregate, the American economy grew from a postwar GNP of $476.9 billion in 1946 to $1,471.8 billion in 1980
. . .

Some common words found in the essay are:
Business Administration, Gordon Moore, WOMEN WORKFORCE, Stevenson Gumpert, AMERICAN WORKFORCE, Gaedeke Tootelian, Gaedeke Toolian, Encyclopedia Economics, FRANCHISING Franchising, United Specifically, business administration, administration 1987, venture capital, business administration 1987, american workforce, nation's business, american economy, business ownership, business owners, business activity, franchise route, technological innovation risk, hotch whittemore 1987, department commerce 1982, economic concentration american,
Approximate Word count = 2157
Approximate Pages = 9 (250 words per page)

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