mood Saeed, and Faces. Respectively, the market share for these companies is as follows: 20%, 15%, 15%, 15%, 5%. The other 30% comes from all the small retailers around the country. All five companies listed above have their chains in all major cities. They are all in good financial condition. Faces is relatively a new entrant but has solid financials backing it up.
A). Existing rivals: In the branded fragrance segment there are four main chains (Gazaz, Bugshan, Mahmood saeed, and Faces). There are also other retailers in different malls and shopping centers around the country that have a market share of approximately 30%. In the mass market segment there are two rivals (Mahmood Saeed, and A
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