Bahamas Tourism

Internet Versus Traditional Advertising

Atlantis Paradise Island Resort and Casino

Internet Versus Traditional Advertising

The Bahamas have suffered in the recent past because of declining tourism due to a host of factors, including pollution and a decaying infrastructure. However, those problems have been eliminated during the 1980s and once again the Bahamas is seeing record numbers of tourists arrive. In 1995, "3.23 million foreign tourists visited the 700 islands that make up the Bahamas" (Bergsman, 1996: 1). One of the biggest problems causing the decline in tourism was the outdated hotels, many in disrepair. The government owned many of the hotels but sold them to private developers during the 1980s. The result has been a variety of world-class hotels and resorts emerging on the islands, like Sun International's Atlantis, modeled after a Las-Vegas theme hotel, "The Atlantis property boasts beaches, waterfalls, pools, slides, lazy-river tube pool, and an immense aquarium with a walk-through tunnel. Atlantis also boasts a huge casino. The product has been so successful, the company is planning to build anot

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vertising, where millions of consumers around the world surf the Web and can locate information on anything from the Bahamas to Beijing at their fingertips. For a sum as low as $2,000 a company can create its own Web page, "a welcome mat on the Web" (McBryant, 1995: 3). However, this is only the beginning of expenditures for a Web site intended for marketing. This initial cost is only for a Web server that allows one computer system to electronically connect and share information with others. This saves a lot of valuable time providing information that might regularly be asked by future tourists, like room cost, room availability, and other frequently requested information. It also gets your name in front of millions of people, but there is virtually no way of knowing the client base. You can also expect to spend anywhere from $10,000-$25,000 securing your Web site in order to keep hackers out of your confidential information, and, today's sophisticated Web marketers retain a Webmaster who maintains the system and keeps it running smoothly for approximately $25,000-$60,000 per year (McBryant, 1995: 4). Despite these costs, and there are more for Web advertising, Internet marketing is the wave of the future and no serious

Category: Business - B